Pumas coach Efraín Juárez shared an emotional conversation with his son about bullying in school due to his work in football. The conversation took place on a difficult night, when the young boy broke down in tears and confessed that he was being bullied at school because his father “is the coach and doesn't win”. This simple and direct phrase has become a memory that accompanies Juárez since the elimination of Pumas and reflects the impact that football can have outside the pitch. In the midst of a 15-year drought for Pumas, the coach was clear in stating that he cannot bear the historical responsibility of the absence of championships, remembering that his playing career ended with a title. Nevertheless, he made it clear that his desire remains intact: to lift a trophy with the auriazules, now from the bench.